Universe of Words
The agency was celebrating 100 years of being in business.
Moreaux created a rainbow paper full of colors in the company hallways.
She used different colors while cutting the papers in the form of hiragana.
She called the piece “Universe of Words.”
Her inspiration came from the tradition of writing wishes and hanging them on bamboo branches.
Creating 3-D Spaces with Simple Paper Creations
Moreaux used every color of the rainbow paper to create this installation.
The symbols she created with the paper were hung vertically from the ceiling and along hallway walls.
This effect made for a three-dimension visual that seemed to create more open space despite the presence of the artwork.
She was born in France, but her studio is based in Japan.
Many of her works involve the installation of color as a rainbow, even for large-scale construction projects.
One of her notable pieces is called “1,000 Colors Wave.”
She used that many colors in the palette for theater seating to make the interior look like a paint card sample display.
Her work with Calpis coincided with Tanabata, the Japanese star festival.
Then Moreaux used the simplest alphabet that children learn first in Japan.
The goal of the installation was to evoke emotion through the stillness of the piece.
As people moved through the rainbow, the papers would drift.
This movement symbolized the journey of hopes and dreams coming true.
Moreaux Loves to Express Emotion Through Color
Moreaux also serves as an Associate Professor at the Tohoku University of Art and Design.
She asks her students to explore how color creates possibilities by using 100 hues to make something from their everyday life.
She uses numbers and other languages to create similar installations around the world.
Her “100 Colors” series is currently on Episode 29 and on display in Taipei.
Moreaux’s work often features in Tokyo, but she has had shows in Paris, Brussels, and Buenos Aires as well.